BRMP – External and Internal Relationships
I’ve always held the opinion that the subjects associated with traditional internal-facing Business Relationship Management are suitable for BRM’s with external relationships (i.e. relationships that are external to the organisation, such as customer, partner and consumer relationships). I had this theory put to the test recently when I had the pleasure of teaching a fantastic team of BRMs for a very well known global brand in the international training and examination industry. This particular team of BRMs had relationships internally (e.g. relationships with partners and colleagues in Legal, Finance, IT, HR etc) but the core of their role was to manage relationships with external partners in an eco system that extended the concept of that organisation beyond their own “traditional” boundaries; put simply they were each responsible for managing relationships between their organisation and an eco-system of key suppliers. This team were responsible for managing the symbiotic relationships between the “central” organisation and the supplier eco-system. Both the central organisation and the suppliers rely on each other for their mutual success and the delivery of education to corporate customers and consumers around the globe.
The team were learning the BRMP 2021 edition (Business Relationship Management Professional). The subjects within the latest version lend themselves perfectly to both “internal” and “external” relationship scenarios, which enables any team with the responsibility to manage relationships to grasp the materials and knowledge with open-arms. Better still, as was the case with this particular team, they were able to learn the knowledge in such a way that they could not only take the associated exam but embody the subjects and knowledge in their day to day operations and advancement of their organisational BRM capability.
The latest version of BRMP is structured in such a way that it allows for the expansion of the definitions of concepts like the culture of an organisation to encompass the idea of evolving a culture across an eco-system. That same “eco-system”-led approach could be applied to all subjects not just evolving culture, but also satisfying purpose, driving value and of course building partnerships.
With these foundations of the BRM Capability encompassing all relationships associated to a business, there is no doubt that the latest BRMP course is suitable for anyone managing any type of business relationship whether that is a team of BRMs managing relationships with other partners within the same business, or partner relationships in a wider eco-system, or even customer relationships.
The key takeaway is this: BRMP 2021, is truly universal and is suitable for all types of business relationships across and extending beyond any business. When a business recognises the infinite value potential from its relationships, it really is a Relationship Centred Organisation that evolves culture, builds partnerships, drives value and satisfies purpose.
