{"id":95564,"date":"2022-12-22T02:22:01","date_gmt":"2022-12-22T02:22:01","guid":{"rendered":"https:\/\/www.trainingbytesize.com\/?p=95564"},"modified":"2023-05-05T11:24:38","modified_gmt":"2023-05-05T10:24:38","slug":"the-impact-of-the-apm-logo-update","status":"publish","type":"post","link":"https:\/\/www.trainingbytesize.com\/the-impact-of-the-apm-logo-update\/","title":{"rendered":"The Impact of the APM Logo Update"},"content":{"rendered":"

For those of you used to the APM \u2013 Association for Project Management<\/a>, or taking the APM PMQ<\/a>, or APM PFQ<\/a>, or indeed the ChPP \u2013 Chartered Project Professional<\/a>, you may have noticed a change. Gone are the old traditional colours of the APM logo, to be replaced with a new brighter and more streamlined logo, that connects the many qualifications available. The Association for Project Management is the only chartered membership organisation for the project profession in the world. They have over 37,000 members and more than 450 corporate partners that benefit from what they do.<\/span><\/p>\n

The original branding was first set out in 2005, and this change coincides with the APM reaching its 50<\/span>th<\/span> Anniversary, so probably was as good time as any to launch. As you can see the colours are brighter, and the logo more streamlined, the aim to make it more visual than perhaps the old style logo was.<\/span><\/p>\n

One change we noticed is the inclusion of the crown into the logo, which we understand is to reflect the Royal Charter, and of course it is a recognised international symbol.\u00a0<\/span><\/p>\n

The crown also spells out an intertwined letter \u2018A\u2019, \u2018P\u2019 (if you tilt your head slightly) and \u2018M\u2019, making the brand and company name instantly recogniseable to anyone that sees it.\u00a0<\/span><\/p>\n

Bringing this together there is a new green line, representing the green \u2018go\u2019 of a traffic light, that threads itself through the products, to show everything is linked, like projects, processes and of course the project management community. It\u2019s also slightly shaped like a crow, potentially representing that the APM is the leader in this space.<\/span><\/p>\n

ChPP is for anyone that meets a few criteria, and this updated logo reflects this. It\u2019s intended to represent those who:<\/span><\/p>\n