ABC Scrum Master

What is Scrum?

Scrum is a framework designed to address complex, adaptive problems through effective team collaboration for the development, delivery, and sustainability of high-value products.

It was developed by Ken Schwaber and Jeff Sutherland back in 1995 and consists of various components, including Scrum Teams, roles, events, artifacts, and rules.

It is important to note that Scrum is not a process, technique, or definitive method, but rather a flexible framework that allows for the integration of various processes and techniques.

Each component within the framework serves a specific purpose and is essential to Scrum's overall success.

The rules of Scrum, which govern the relationships and interactions between the roles, events, and artifacts, are described in The Scrum Guide.

By utilizing Scrum, teams can effectively collaborate and deliver products of the highest possible value.

What are the uses of Scrum?

Scrum was originally created to manage and develop products. Since the 1990s, it has been adopted worldwide for a variety of uses, including:

  • Researching and identifying viable markets, technologies, and product capabilities
  • Developing and enhancing products
  • Releasing products and enhancements frequently, sometimes multiple times per day
  • Creating and maintaining Cloud and other operational environments for products
  • Sustaining and renewing products.

Scrum has been applied to software, hardware, embedded software, interactive function networks, autonomous vehicles, schools, government, marketing, organizational operations, and nearly everything we encounter daily.

As technology, market, and environmental complexities continue to grow and intersect, Scrum's effectiveness in dealing with such complexities has been consistently demonstrated.

Scrum has particularly excelled in iterative and incremental knowledge transfer and is now widely used for product and service development, as well as organizational management.

What are the benefits of Scrum?

Maximizing Revenue with Scrum Methodology

By adopting Scrum, new features are developed incrementally in Sprints. At the end of each Sprint, a potentially releasable increment of a product or solution is available. As a result, the product or solution can potentially be released much earlier in the development cycle, unlocking benefits earlier and ultimately leading to increased revenue.

Maintaining Quality in Scrum Development

Quality is a fundamental principle of Scrum development. By testing throughout every Sprint, the solution is continually inspected as it evolves. This method allows for the discovery of quality issues early on, allowing for prompt rectification.

Maintaining Transparency in Scrum Development

Scrum development methodology promotes active involvement from both the Product Owner and Stakeholders throughout the development process, ensuring that expectations are managed effectively.

Minimizing Risks with Small Development Increments in Scrum

Identifying potential risks early on and effectively mitigating them is crucial to the success of any project or initiative. In Scrum, small development increments can make this process easier. The Scrum Team takes ownership of the identified risks and regularly reviews them to minimize any chance of failure.

Agility and Flexibility in Project Management

Traditional approaches, often known as "waterfall," generally require a well-defined plan upfront and are resistant to change. In contrast, agile development welcomes and anticipates change. As the product or solution takes shape, detailed requirements emerge and evolve.

Better Cost Control

With fixed timescales and evolving requirements, a fixed budget is possible. Instead of the cost, the scope of the product and its features are variable. This approach allows for the real cost of development to be measured as it progresses, providing a more accurate view of the expenses for future development activities.

Maximizing Business Engagement and Customer Satisfaction

The active participation of a Product Owner, paired with a transparent product development process and an adaptable approach, can significantly improve business engagement and customer satisfaction.

Creating a Product of Value

Scrum Teams have the advantage of adapting to change and allowing requirements to develop and evolve. This approach ensures the development of a product or solution that meets or even exceeds the expectations of stakeholders, customers, and users. The key emphasis is on creating the right product that will deliver the desired value and benefits.

Speed to Market

Did you know that 80% of market leaders were the first to hit the market? Research suggests that agile development is a great way to support early and regular releases, leading to higher revenue from incremental delivery.

Enhancing Job Satisfaction

Getting employees actively involved, encouraging cooperation and promoting collaboration can improve work morale and make the workplace a more enjoyable environment. When people derive pleasure from their work, they are more likely to produce quality work and be innovative in their approach.

What is the Scrum Guide?

The Scrum Guide, brought to life by Ken Schwaber and Jeff Sutherland, is a comprehensive manual that provides a clear and concise explanation of Scrum.

It outlines how each element of the framework plays an essential role in achieving the overall value and results of Scrum.

Altering the core design or concepts of Scrum, omitting vital elements, or disregarding the rules of Scrum can obscure issues and hinder the advantages of Scrum, potentially rendering it useless.

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What are the Scrum Values?

To make Scrum work, it's essential for individuals to embrace and apply the five values consistently.


Scrum Team members have courage to do the right thing and work on tough problems


Everyone focuses on the work of the Sprint and the goals of the Scrum Team


People personally commit to achieving the goals of the Scrum Team


Scrum Team members respect each other to be capable, independent people


The Scrum Team and its stakeholders agree to be open about all the work and the challenges with performing the work

What are the Scrum Events?

Scrum methodology utilizes time-boxed events to create regularity and reduce the necessity for extraneous meetings.

The Sprint

A time-box of one month or less during which a “Done”, useable, and potentially releasable product Increment is created.

Sprint Planning

The work to be performed in the Sprint is planned at the Sprint Planning. This plan is created by the collaborative work of the entire Scrum Team.

Daily Scrum

The Daily Scrum is a 15-minute time-boxed event for the Development Team. The Daily Scrum is held every day of the Sprint. At it, the Development Team plans work for the next 24 hours

Sprint Review

A Sprint Review is held at the end of the Sprint to inspect the Increment and adapt the Product Backlog if needed.

Sprint Retrospective

The Sprint Retrospective is an opportunity for the Scrum Team to inspect itself and create a plan for improvements to be enacted during the next Sprint.

What are the Scrum Artefacts?

Transparency is key in representing work or value, as it allows for inspection and adaptation to take place.

Product Backlog

An ordered list of everything that is known to be needed in the product. Single source of requirements for any changes to be made.

Sprint Backlog

Set of Product Backlog items selected for the Sprint, plus a plan for delivering the product Increment and realizing the Sprint Goal.


The sum of all the Product Backlog items completed during a Sprint and the value of the increments of all previous Sprints.

Who makes up the Scrum Team?

Scrum Master

Responsible for promoting and supporting Scrum - as defined in the Scrum Guide - by helping everyone understand Scrum theory, practices, rules, and values.

Product Owner

Responsible for maximizing the value of the product resulting from work of the Development Team. sole person responsible for managing the Product Backlog.

Development Team

Consists of professionals who do the work of delivering a potentially releasable Increment of “Done” product at the end of each Sprint. Structured and empowered to organize and manage their own work.

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Training teams is what we do really well, so if you have more than one person to train it may be more cost effective for you to consider our corporate solutions. Courses are offered online, on-site or virtually; there are so many options so it’s best for you to email us at [email protected] with your requirements and we will send you a tailored quote.

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