BRMP – External and Internal Relationships
I’ve always held the opinion that the subjects associated with traditional internal-facing Business Relationship Management are suitable for BRM’s with external relationships (i.e. relationships that are external to the organisation, such as customer, partner and consumer relationships). I had this theory put to the test recently when I had the pleasure of teaching a fantastic team
BRMP® at a glance
What is BRM and BRMP®? BRM stands for Business Relationship Management and embodies a set of competencies, behaviours and skills that cultivate productive, value-producing relationships. The objective is to inspire, surface, and shape business demand for a provider’s products or services by ensuring that the potential business value from those products and services is captured, optimised, and recognised. The Business Relationship
